Promotions and Growth within R3 Middle East & Africa

January 20 2022 R3

Today, Reproflex3 has announced the promotions of Sumit Patil and Vijay Irudhayaraj to Head of Sales and Head of Operations respectively, within the Middle East and Africa (MEA).

The duo will expand their responsibilities to include international business development and advanced technical assistance in the region. They are supported by the R3 Global Technical Team (based in the UK) and report to R3 Co-founders Andrew Hewitson and Trevor Lowes.

“The last two years have been extremely challenging for everyone as we’ve navigated the Covid-19 pandemic and coped with uncertainty and concern for each other and our families.

“In the midst of this, we invested substantially in our new Dubai-based studio, upgrading to a bigger facility in 2021, together with significant new investment in tooling technologies, digital workflows and customer-focused delivery optimisation.  

“This is enabling us to support more flexible packaging printers and brand owners in the region, as they come to us to successfully make the switch from gravure to flexo.

“Sumit and Vijay’s commitment, thought-leadership and creativity have been essential to this success. We are pleased to announce their promotions,” said Andrew Hewitson.

“Our aim is to set our clients up for success by producing the best printing plates in the world. Our global technical infrastructure is key to building capacity so that we can optimise customer artwork development and facilitate high quality plate manufacture and print from anywhere in the world.”

Sumit has been working in the industry for many years. He moved to Dubai from Maharashtra in India six years ago to help build the R3 family in the Middle East and Africa.

Sumit explains: “There are four main customer needs that a growing business must consider. These are price, quality, choice and convenience. Reproflex3 has followed this strictly and makes sure to supply the best plates in this region without compromising on quality or consistency.”

Vijay has been working in the print industry for more than 16 years. He relocated to Dubai from Chennai in southern India when he joined the R3 family in 2019.

Vijay adds: “For more than 25 years the Reproflex 3 mission has been to sell the best plates and technology in the flexo industry. It takes a lot of personal passion, pride and responsibility to be part of R3 journey here in the in Middle East and Africa. We are very proud to serve the market with nothing less than the best printing plates and very latest technologies.”

Visit us at:

R3 Middle East & Africa contacts:  

Sumit Patil, Head of Sales

Email:  Mobile: +971 55 1088353


Vijay Irudhayaraj, Head of Operations

Email: Mobile: +971 506930540


Call the R3 Middle and Africa Studio in Dubai on: +971 (0)4 558 4511.